MAD interview of Lise YACOUB on Blive with 3 MAD artists


Just before our MAD session in Beirut on December 8th, here’s a throwback on Lise Yacoub’s interview on LBCI’s TV show Blive, talking about MAD and why it’s so innovative and disruptive.

Along with 3 MAD talents, Matteo, Boo and Boshies, they elaborate on how MAD provides them additional visibility and funding oppotunities for their projects and creations.

Lise Yacoub and the MAD artists also explain how MAD preserves the artistic DNA and freedom of each artist, while creating collaborations between artists and between artists and brands.

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